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Chartreuse liqueur’s popularity has soared. But how do you market the elixir without offending the monks who make it?

Chartreuse liqueur’s popularity has soared. But how do you market the elixir without offending the monks who make it?

November, 2019 Press Releases, News

By M. Carrie Allan November 19, 2019 at 9:00 a.m. EST Carthusian monks developed the recipe for Chartreuse over centuries, refining the instructions for an “elixir of long life.” It wasn’t until the mid-1800s that liqueur versions were released. The herbs shown here are speculative; only a few members of the order know all the […]

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