Giorgio Lungarotti, an Umbrian-born wine-visionary decided in the early 1950’s to turn his family’s agricultural operations into a specialized wine estate. He created his signature red wine, Rubesco, and put Umbria on the world wine map.
Inspired by the passion for Umbria’s grape varieties, beginning in the 1960s, the Lungarotti family campaigned for the creation of the Torgiano DOC, a designation received in 1968 and one of the very first in Italy. In 1990, DOCG status was granted to Torgiano Rosso Riserva, with retroactive recognition to the 1983 vintage.
Up until his death in 1999, Giorgio Lungarotti displayed enormous energy, dynamism and originality in all aspects of winemaking, marketing and vinous culture as he built and expanded Cantine Giorgio Lungarotti. Included in this was hospitality, which he considered a cornerstone of Lungarotti, creating Le Tre Vaselle Resort & Spa and agriturismo Poggio alle Vigne.
The Lungarotti enterprise today is led by sisters Chiara (CEO) and Teresa (Enologist, marketing and communications), who carry on the family business as one of Italy’s most successful female powered companies. Leading the family’s cultural mission— and the Lungarotti Foundation—is their mother Maria Grazia, who created the world-renowned Wine Museum in 1974 and the Olive and Oil Museum in 2000. The new generation is now active with Francesco Zaganelli, Teresa’s son, serving as export manager.
Because the family strongly believes in the authenticity of the land and the quality of its products, Lungarotti farms its vineyards (and wines), with 600 acres fully owned, of which 550 acres are in Torgiano. In 2000, Lungarotti reinforced its Umbrian footprint by investing in Montefalco and building a second winery, planting 50 acres of vineyards. Starting with the first vintage in 2003, Lungarotti produces the famous Sagrantino DOCG, one of Italy’s most characteristic indigenous varieties, as well as other wines such as Rosso di Montefalco. The Montefalco estate was granted organic certification starting with the 2014 vintage.
In Torgiano and Montefalco Lungarotti raises vines based on innovative cultivation techniques, sustainable practices and a deep respect for the environment.